Job Title: Digital Marketing Specialist

Location: Johannesburg, South Africa

Offer: R15 000.00 - R25 000.00 Per Month

Type: Permanent

Ref: DMS - KISUA

Click Here to Apply

Job Description:

KISUA is a unique African fashion brand that showcases our continent’s brightest design talent to the world. Alongside our in-house line, we create exclusive capsule collections in collaboration with African designers. Inspired by the sights, sounds, and tastes of Africa, we blend traditional techniques and materials with a contemporary design aesthetic. KISUA is the only African fashion company with distribution centers on three continents - Africa, America, and Europe; from where we service a global customer base.

We are looking for a Digital Marketing Specialist to develop, implement, track and optimize our digital marketing campaigns across all digital channels. The applicant should have a strong grasp of current marketing tools and strategies and be able to lead integrated digital marketing campaigns from concept to execution as well as work with the marketing & sales team to launch campaigns on time and within budget.

Responsibilities

• Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns
• Design, build and maintain our social media presence
• Measure and report performance of all digital marketing campaigns, including but not limited to visits, conversion rates, revenue, average Order Value and assess against goals (ROI and KPIs)
• Identify trends and insights, and optimize spend and performance based on the insights
• Brainstorm new and creative growth strategies
• Plan, execute and measure experiments and conversion tests
• Assume ownership of digital marketing budget including forecasting
• Collaborate with internal teams to create landing pages and optimize user experience
• Utilise strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
• Collaborate with agencies and other vendor partners
• Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate

Requirements

• BSc degree in digital marketing or equivalent
• At least a 2-year working experience in digital marketing
• Demonstrable experience leading SEO/SEM, marketing database, email, social media and/or display advertising campaigns
• Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
• Experience in optimizing landing pages and user funnels
• Working knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)
• Working knowledge of ad serving tools (e.g., DART, Atlas)
• Experience in setting up and optimizing Google Adwords campaigns
• Working knowledge of HTML, CSS, and JavaScript development and constraints
• Strong analytical skills and data-driven thinking
• Up-to-date with the latest trends and best practices in online marketing and measurement

Required Skills

Digital Marketing : 2 to 3 years
Bsc Degree : 2 to 3 years